Irreverent fashion designer Jeremy Scott has collaborated with Swatch to design three new watches for Spring 2011. The Winged, Lightening Flash and Opulence watches play with the iconic shape of Swatch watches by adding to or altering elements of the traditional Swatch shape and design.
Winged Swatch:
Lightening Flash:
Opulence:
Limited edition set of all 3 watches [777 pieces available]: all images courtesy of Swatch
The Jeremy Scott Swatch watches are be available February 24th at Colette and March 3 at Swatch stores worldwide.
above image is a crop of part of VISION Magazine's entry above image is a crop of part of All Magazine's entry
The Swatch New Gents Collection True Colors Competition
Swatch challenged fashion editors, bloggers and trend setters to style the Swatch New Gent Collection, shown above, and discover their “True Colours." Editorial magazine layouts and video presentations were submitted by well known magazines like Wallpaper, Interview, and i-D, fashion and style related sites like Style.com and bloggers like BryanBoy and Diane Pernet.
Swatch is now asking readers to vote on the submissions. By voting, you are entered into a drawing in which you could win one of the colorful New Gent watches.
Below are the competing magazines and a sample spread from each of them, in no particular order:
Kinki: Hooligan: Cleo: Neo2: Open: All Magazine: Interview: Wallpaper: Elle Greece: Faces: Gustav: Milk: Vice: 1626: Pulp:
The accompanying videos seem to be a combination of "making of videos" of the editorial spreads and on camera explanations and pitches from those who received the Open Brief from Swatch. Some seem to be music videos or motion graphics.
It seemed unclear as to whether or not the submissions upon which you are asked to vote will actually appear as editorial spreads in the magazine or not, but a reader tells me they are.
About Storm (from their own site): London fashion brand STORM is renowned for its exclusive, contemporary watches and other stylish fashion accessories. For the individual seeking a distinctive and unique expression, STORM offers a range of styles from funky edginess to sleek sophistication.
Today STORM is a global brand with a presence in more than 45 countries around the world and standalone STORM stores in numerous countries including Shanghai, Riga, Prague, Bratislava, Dubai, Melbourne and Delhi. More STORM stores are planned in India, China Nigeria and the Czech Republic during 2008.
Below are two of their newest watch releases. While not super easy to actually 'read' and 'tell time' they are stylish, unusual and already back-ordered.
The MK V:
A shutter mechanism shields the watch face and once opens reveals the time. The chunky case is made from brushed stainless steel and sits on a sleek rubber strap. Available in black, slate (below) and rose gold (above).
MK V, technical specs: Movement Japanese Movement Battery Standard Type Case Material Stainless Steel Case Diameter W : 42mm X H : 50mm W/R ATM Not Water Resistant Lens Mineral Glass Caseback Stainless Steel Crown Stainless Steel Band Type Rubber Strap Total Length N/A Max Fitting Length 210mm Adjustable Clasp Type Stainless Steel - S-Fold Clasp
The MK2 Circuit:
The futuristic design is complemented by an unusual LED time display. The band and case are made from high grade stainless steel.
Available colors:
MK 2 Circuit Technical specs: Movement LED Battery Standard Type Case Material Stainless Steel Case Finish Brush / Polish Case Diameter 30.6mm X 50.8mm W/R ATM 50m Lens Mineral Glass
