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Showing posts with label marketing online. Show all posts
Showing posts with label marketing online. Show all posts

Thursday, February 17, 2011

Send E-mails In Your Own Handwriting With Pilot's Online Personal Fontmaker.




Pilot pens has brought the personal touch to impersonal e-mail communication by creating an online site that allows you to personalize a font based on your own handwriting and then use that font to compose and send an e-mail.



You simply go to their website where you register and then print out a blank template. Write your own letters in the spaces in the template and upload it to the site via a scanner, digital camera or webcam. Once the site processes your individual letters of the alphabet, you can finesse each letter by either erasing parts of it or adding to the letter.

Print out the template:

Use a pen [preferably a Pilot pen. After all, this is the way they are marketing their product] to write the characters in your own hand:

Complete the template:


Capture the template by using a web scanner, a digital camera or a webcam and upload it to their site where they will process it. The computer then digitizes your font:

And you can finesse each character if you wish:


Save and then name the font, and voila! You're now ready to send an e-mail [from their site, of course] to anyone with an e-mail address in your own personalized handwritten font.



A video of the process:


Do it here.

Looking for your own font from your handwriting for more than e-mails? Check out fontifier.com, where for $10 you can create your own and download it immediately.

Tuesday, June 29, 2010

Amazing Tansu Shoe For Onitsuka Tiger Wins Gold At Cannes





International creative agency, Amsterdam Worldwide has won a Gold Design Lion at the 2010 Cannes Lions Festival for their hand-crafted tansu shoe created for yet another one of their fabulous campaigns and collateral work for Onitsuka Tiger.



Honoured for its innovation and creativity, the Tansu shoe is the centerpiece of the 2010 brand campaign for Onitsuka Tiger.

The one and a half meter long Tansu-inspired wooden sneaker is a totem to classic Japanese design, and was hand-carved in a traditional 9th generation Tansu workshop.





Taking cues from ‘puzzle box’ cabinets created for the Samurai, it took a team of expert Japanese craftsmen over four months to craft the model using traditional methods.



The Tansu shoe comprises many authentic features, including a number of secret compartments which intrigued and engaged consumers in retail environments worldwide.

Below are screen grabs of the shoe's interactivity as it appears on the Onitsuka Tiger website:




Richard Gorodecky, Amsterdam Worldwide’s executive creative director said: “In a world increasingly dominated by the virtual, it’s great to see that something hand crafted and ‘real’ has won such a prestigious award.

This is the fourth in the award winning series of larger than life sculptures created from the agencies 'Made of Japan' strategy. Their campaign for Onitsuka Tiger won a Cannes Cyber Lion in 2007 and in 2008 the Electric Tiger Land campaign was a Cannes Titanium finalist.