EFFEN VODKA Presents The Art of Design. March 16th In Santa Monica.

If It's Hip It's Here, along with other Los Angeles area bloggers and companies, has the honor of being one of the co-hosts of The Art of Design event with EFFEN Vodka that takes place tomorrow night. The event, open to anyone over 21 years of age, will feature local mixologists competing to design the most Provocatively Premium™ EFFEN® Vodka martini.




Sample cocktails, vote on your favorites and watch a local artist and fashion designer reveal pieces inspired by EFFEN Vodka. Complimentary Happy Hour, too.

I hope to see you there!

When:
March 16, 2011 8:00 PM - 10:30 PM

Where:
William Turner Gallery at Bergamot Station Arts Center
2525 Michigan Ave
Santa Monica CA 90404

How:
Only those 21 years of age and older can attend.
Please click here to get on the guest list


RSVP

Canstruction - Food Can Sculptures [40 images] Help Raise Hunger Awareness.

Founded in 1992, Canstruction's mission is to engage, amaze and inspire the community to work together raising canned food to feed hundreds of thousands of hungry people.




Canstruction® is a design/build competition showcasing the talents of design and construction industry professionals and students they mentor.





At events held around the world, teams can spend months planning their structure but are given just 12 hours to defy expectations, logic, and gravity as they build fantastic sculptures from thousands of cans of food.






Driven by the knowledge that their structures will change lives – by lifting the spirits of those in need, by raising public awareness, and most importantly, by filling the shelves of local food banks – dedicated volunteers work tirelessly to bring their creations to life. The following day, the super-sized masterpieces are judged in a variety of categories as these unconventional art exhibits are opened to the public, the cost of admission – just one can of food.








Canstruction® is using one can as a catalyst for change. One can to represent the building blocks of these massive sculptures. One can to prove that every act of kindness makes a difference. Through the generosity of volunteers, celebrity judges, and members of the community, Canstruction® has contributed millions of pounds of food to community food banks – demonstrating that we can win the fight against hunger.




















The information and above images represent "Canstructures" from 2006- 2009, courtesy of Canstructution.

The Religion of Bruce Bacca. Based On Die Hard, Bruce Willis & A Chewbacca Mask.

First off, I realize I've recently posted many things related to Star Wars. It's just a coincidence and no, this is not a Star Wars blog (although I am a huge fan). That said, thanks to Upper Playground, I have learned about this very unique experience taking place in San Francisco, opening tonight and continuing through December 26th.

Friday December 10th at 7pm marks the opening of the Bruce Bacca Pop-Up Church, a unique artistic ideology by Alexander Tarrant, at 248 Fillmore St., San Francisco.

Like the earth itself, it took 7 days to construct this church and it’s vague system of beliefs based on the 1988 film Die Hard, it’s mythical leading man Bruce Willis, and an exquisitely carved wooden Chewbacca Mask (shown below, courtesy of the Citrusreport.com).



Churchgoers will want to bring their cameras to capture the moment they walk the carpeted broken glass gauntlet, wear the wooden mask, and become an indoctrinated member of this temporary system of worship.


above: Bruce Willis in the 1988 action flick, Die Hard.

Following the dry baptism, available for $10 is the short(er) film “Incident at Nakatomi” – a pious remastering of the classic film Die Hard (1988) in which the image and voice of Bruce Willis has been completely removed. The resulting film is introspective and thought provoking, yet still contains enough explosive excitement to keep even the most discerning action fan satisfied.

The church will be open from December 10th – 26th, and will be performing the civic duty of holding a soup kitchen on Christmas Day.

Ad Agency TBWA Chiat Day Celebrates Creativity With 5353 MUSIC\ART\FEST

If you thought that über cool and award-winning advertising for such clients as Nissan, Gatorade, VISA and Pedigree was the only thing to come out of the cool looking building by architect Clive Wilkinson located on 5353 Grosvenor Avenue, wait until you see what other talents are possessed by those employed at one of Los Angeles' hottest and hippest ad agencies, TBWA/Chiat/Day.




Across the entire agency are painters, photographers, fashion designers, poets, sculptors and musicians who will be sharing their works in the Southern California sunshine to the strains of some of LA's best local bands tomorrow, September 16th from 12-4 pm in the parking lot of the world-famous ad agency.


The featured bands include BLACK REBEL MOTORCYCLE CLUB, DJ JAYANTA, FITZ AND THE TANTRUMS, FOOL’S GOLD, LOCAL NATIVES amongst others.


The myriad of art will include photography, paintings, installations, video art and much more.


Food, too! The Greasy Weiner and Kogi truck will be at the festival from 12-2pm providing delicious food.Yum!

The 5353 MUSIC\ART\FEST is a celebration of the creative culture at the agency and the people who make it.

Learn more about it here.