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Showing posts with label dolce and gabbana. Show all posts
Showing posts with label dolce and gabbana. Show all posts
Thursday, January 6, 2011
Tuesday, January 4, 2011
Wednesday, December 29, 2010
Martini Gold by Dolce & Gabbana; The Fellini-esque Film, Ads, Stills & More.


Two Italian flavors, Martini & Rossi and Dolce & Gabbana, collaborated a few months ago to launch MARTINI®Gold, a special edition vermouth with a unique recipe which includes orange, ginger and cubeb pepper, inspired by the fashion duo.
The libation was launched with a Fellini-esque film starring the stunning and sexy Italian actress Monica Bellucci:


Directed by Jonas Åkerlund (shown shooting the movie below), the MARTINI® Gold short film is set in Rome, Italy - a beautiful backdrop for the visually lush story.




Inspired by Fellini's La Dolce Vita, it celebrates Italian lifestyle as well as Monica Bellucci's all-Italian beauty, with surprise appearances by designers Domenico Dolce and Stefano Gabbana:

Stills from the film:






The print ads:


On the set images:








The special bottle and packaging bear the name of both Martini and Dolce & Gabbana


The Russian issue of Vogue even included the actual video within the pages of their December issue, making it their first video advertisement in a print medium:

MARTINI Gold
Martini
Dolce and Gabbana
Labels:
ad campaign,
advertising,
branding,
dolce and gabbana,
liquor launch,
marketing,
short film,
video
Thursday, November 11, 2010
Monday, October 25, 2010
Thursday, October 21, 2010
Wednesday, October 6, 2010
Monday, September 27, 2010
Sunday, September 26, 2010
Wednesday, September 22, 2010
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