Smell Like A Parody. The Best Of The Old Spice Man Spoofs.

By now everyone knows that hunky Isaiah Mustafa's portrayal of the towel clad Old Spice Man has long gone viral. And, as to be expected, there are numerous spoofs and parodies of the entertaining advertisement. Here's a few of the best.

"The Woman You'd Love Your Woman To be Like"

The Sun Newspaper spoofed the ad to celebrate 40 years of page 3. The parody was accompanied by an in-paper offer of a free pack of Page 3 playing cards on Wednesday 17th of November.

Read all about this video at http://www.thesun.co.uk/page3is40

"Smell Like A Monster"

Sesame Street parodied the spot with Grover to teach us the word "On":


"Study Like A Scholar"

A fun and smart parody to encourage students to study brought to you from the Harold B. Lee Library:


"The Man Who Lost His Girlfriend To The Man Your Man Could Smell Like"

Los Angeles comedian and YouTube star Toby Turner (aka Tobuscus) plays a guy whose girlfriend has left him to take a sunset cruise of the Galapagos Islands with the real Old Spice man.


"The Sausage Your Sausage Could Taste Like"

Bizarre and phony product, Mr. Happy's Spicy Dijon, personifies a sausage as the Old Spice Man:


This animated spoof uses Mel Gibson's phone rant as a call to the Old Spice Man by Smallpoppy productions:


and lastly, an entertaining Old Spice Remix by youtuber Mike Relm:

Another Vodka Tries Attracting Women. Introducing Van Gogh Blue.

In today's New York Times, Stuart Elliott, in his campaign spotlight column, wrote about Van Gogh Blue, a triple distilled wheat Vodka that specifically targets women.

Having previously written several posts on this blog about premium vodkas, including other female-targeted brands like Diva and Igor Velodin's Damaskaya, both of which seem to have gone by the wayside* after a very short period of time, I was intrigued to say the least.

*Both the Diva and the Damaskaya websites have disappeared and neither can be found on the web or in liquor stores anymore.

above: Diva Vodka was packaged with real Swarovski Crystals emulating a stripper pole in the middle.


above: Russian brand Damaskaya caused nothing but headaches for the brand.

Will yet another "Ladies Only" Vodka make it? Van Gogh Blue does have the social media support behind it (a facebook page and twitter account) that the other two lacked and an advertising campaign with an edgy sense of humor. Diva and Damaskaya went the ultra feminine route with butterflies, diamonds and a nod to Marilyn Monroe.



The ads for Van Gogh Blue:




On their website, they the lure ladies to the liquor with the following text:

"Come unbottled with the only premium triple wheat vodka that’s guaranteed to be smoother than most of the men you meet out at the bars. Okay, all.

Sometimes a girl just wants to shake things up a bit. And we think there’s no better way to do that than with a great cocktail and some great friends. That’s why Van Gogh Vodka has been serving up five-star rated flavors that are smoother than silk sheets for…well, the exact number doesn’t matter. But let’s just say it’s been a while. And now we’re introducing women everywhere to Van Gogh BLUE, the first premium, triple wheat vodka made from three international sources (France, Germany and Holland). It’s 80-proof. And already proving to create some of the best ladies night memories. Ever.

So, leave the kids with the babysitter, and join the party on Facebook and Twitter. See you there."

So, what makes this one women-targeted vodka different from the other two?
Well, first of all, Van Gogh Vodka is already a well established brand. This particular release is the eleventh vodka from the distillery. Secondly they have a very large US distribution, not to mention ad advertising budget of one million dollars, which both Diva and Damaskaya lacked. These facts coupled with the social media efforts may just make this female-specific vodka work.

So, put away those wine spritzers, girls and raise a glass of Van Gogh Blue.

info and images courtesy of the NY Times and Van Gogh Vodka