Gucci, Dior, Hermes Designer Christmas Trees. The 15th Les Sapins de Noël des Créateurs.

On December 1st, 2010 the 15th anniversary of the association “Les Sapins de Noël des Créateurs” was celebrated at L’Espace Vendôme. The event takes place each year in France where fashion designers, architects and artists create their versions of Christmas Trees to be auctioned off for charity.


above : Jean-Charles de Castelbajac (left) and Jean Paul Gaultier (right) with their Christmas Trees

"Les Sapins de Noël des Créateurs”, initiated by Marie-Christiane Marek, uses the biggest names in fashion, design and architecture to create unique art representing Christmas trees to be sold at auction with proceeds benefiting a child-focused charity. This year, like last year, the proceeds will be donated to the Carla Bruni-Sarkozy foundation and allocated for L’enfant @ l’hôpital.




Here's a look at several of the designer Christmas trees from the 15th Les Sapins de Noël des Créateurs, followed by a video of the event, both in French and English.

Gucci:


Louis Vuitton:


Chanel:

Marithé + François Girbaud:

Gaultier and Dior:

Jean-Charles de Castelbajac (made with tree branches):

Isabel Marant:

Guerlain:

India Mahdavi:

Ali Mahdavi:

H&M:



Rachid Khimoune:

Patrice Gardera:

Sonia Rykiel:

Maxime Simoes and Olivia Putman:

Repetto and Hermes:

Blind Adam ( Thanos Kyriakides) and Damien da Rocha:


The 26 participants included Chanel, Christian Dior, Christian Ghion, Dsquared, Gucci, Hermès, H&M, India and Ali Mahdavi, Isabel Marant, Jakob+Macfarlane, Jean-Charles de Castelbajac, Jean-Paul Gaultier, Louis-Marie de Castelbajac, Louis Vuitton, Marithé + François Girbaud, Maxime Simoens, Olivia Putman, Ora Ïto, Patrice Gardera, Rachid Khimoune, Repetto, Sonia Rykiel, Thanos Kyriakides-Blind Adam.



Le Sapins de Noel des Createurs

In french:

La 15ème édition des Sapins de Noël des Créateurs

With English Voiceover:


A 52 minute program of the event co-presented by Marie Christiane Marek and a renowned designer will air on TV5MONDE on December 26th, 2010.

The Charities
For eleven years Les Sapins de Noël des Créateurs has been associated with the Fondation d’Auteuil pour la Maison d’Orly. The Fondation d’Auteuil’s mission is to prevent and protect children between the ages of 6 and 21 years old through teaching whilst taking into account the aptitudes of each child. Among other things, a gymnasium, a play ground and a locker room have all been made possible through this relationship.

2007 and 2008: Les Sapins de Noël des Créateurs has been involved with Sol en Si (Solidarité enfants Sida), a charity that supports and accompanies children and their families affected by HIV/AIDS in France and Africa. Les Sapins de Noël des Créateurs was able to help in the creation of a therapy centre in Togo thanks to the money raised from its auction.

In 2009, Les Sapins de Noël des Créateurs donated the proceeds from its auction to the Fondation Carla Bruni-Sarkozy where it was allocated to the charity L’enfant @ l’hôpital. Founded in 1986, L’enfant @ l’hôpital seeks to help children in hospital in the continuation of their education by providing supplies and IT support. Over the past twenty years, over 100 pediatric services have been provided with this.
images courtesy of © Valérie Paillocher / Le Journal des Femmes, Wire images, Getty images, and France 2



See the trees from last year's event.

Be Cycle & Fashion. 12 Designers Customize Bikes For Charity.

above: Kenzo Takada's custom Peugeot is one of twelve bikes that will be auctioned off in September

Idenium PR agency, web-tv channel The Heart and Sylvie Burger Council have garnered several big names in fashion and design: Agatha Ruiz de la Prada, Ylan Anoufa, Gabriella Cortes (founder of Antik Batik), Karim Bonnet, Francois Duris for Peugeot, Marithe and Francois Girbaud, Kaori Ito for Elieux by Jean-Claude Jitrois, Jerome L'Huillier, Ora-Ito, On Aura Tout Vu for Swarovski and Kenzo Takada to design and execute custom Peugeot Bikes which will be auctioned off and whose proceeds will benefit ACT Responsible, whose aim is to promote environmental and social causes.



above: 4 of the 12 designers pose with their bikes, which are shown in greater detail below

A cult object and symbol of a responsible attitude, cycling has recently made its comeback in many major cities. Very likely, it became the flagship of the new eco-committed generation. Meanwhile, fashion, luxury and design have established a real dialogue for several years with creative and sustainable development, turning it even more attractive. Therefore it made sense to these French and International fashion designers to participate and customize one of the famous "fixed gear" bikes made & provided by Peugeot.



Agatha Ruiz de la Prada, who designed more than one bike as well as the logo, for the project:




Antik Batik (Gabriella Cortes):



François Duris:



Kenzo Takada:



Karim Bonnet:


Jean-Claude Jitrois:


Marithé & François Girbaud:



Ylan Anoufa:



Kaori Ito for Elieux and Jerome Huillier:


By transforming these twelve bikes into true pieces of art, artists expressed their vision of an ethical fashion, in line with the times, in order to sensitize the public to experience the daily life and sustainable development in a friendly and creative way.


For Caroline Saslawsky (shown above with Herve de Clerck), founder and President of Idenium, Sylvie Burger, project consultant (SB Conseil) and Anna Neneman, co-founder of OHC: "It appeared obvious to combine our expertise to create a unique event gathering ecology & glamour marrying these two worlds increasing then both values: sustainability and fashion."

The bikes were revealed for the first time this past week at the International Advertising Festival in Cannes from June 21-26th. The bikes will be auctioned off in Paris in September by Mr. Cornette de Saint-Cyr.

all photos by Guillaume Malheiro

The bike customization concept has been created by the Press agency IDENIUM and co-produced by Sylvie Burger Conseil and ONE HEART CHANNEL, a TV channel dedicated to solidarity and environmental causes.

all images, press release information courtesy of Idenium and ACT Responsible