The Belvie Bag- An Exclusive Collab For Belvedere Vodka by Jonathan Kelsey

Belvedere Vodka has commissioned brit luxe accessories designer Jonathan Kelsey (formerly with Jimmy Choo) to create something for their new black raspberry flavor. The result? a bag that would crush all others.




Previously on display for select VIPs at a secret pop-up store in New York's soho nabe, the bag is now on its maiden voyage oversees to a second private pop up in london, where visitors can watch Kelsey's muse Estelle in the making of the ad campaign on giant screens.




The monitors surround the slouchy summer, limited-edition bag in all its white and gold Italian leather glory. And it's accented with more gold detail and a raspberry pink suede interior. but not to miss a beat, Kelsey also outfitted it with a hidden compartment, perfect for that emergency bottle of Belvedere.

Jonathan Kelsey and Estelle Discuss the bag:


The belvie. Only available at the Belvedere pop up store. 100 mount street. mayfair, W1. until 9 may.

special thanks to Juli b. for the info.

www.belvedere-vodka.co.uk

Belvedere Vodka Goes "Street" With The Launch of IX

Belvedere Vodka is hipping up their image with their new release of Belvedere IX (pronounced "One-X"). They hired bad boy Paris artist Andre to promote the liquor and tag the bottle. And, of course, he's the star of the launch parties (the one in Los Angeles just took place on Feb. 5th ) and the New York launch took place last night at The Bowery Hotel.

Who is Andre?

Andre Saraiva (aka Andre or Mr. A) was born in Sweden and raised in Paris. At 36 years old, has his hand in several ventures; nightclub impresario, co-owner of the hip NY hotspot, the Beatrice Inn and a fashion designer who has his own boutique in Paris, the Black Block.


above: some of Andre's fashions for Black Block

Above: I love his umbrella available at his store, Black Block.

examples of Andre's work (courtesy of askart.com):


In keeping with the hip vibe, the photos of Andre for the campaign were shot by Terry Richardson:

above: French artist Andre Saraiva (aka Andre or Mr. A)

above: Andre tagging a model.


above: Andre at the Hollywood launch, tagging the wall.

More about the Vodka:





Belvedere IX micro site
The main Belvedere site.
Special thanks to Clashbabi.blogspot.com

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